Baylor's CSD Research: Investigating the Impact of Voice in Sales Success

Brittany Perrine, PhD

Baylor University's Department of Communication Sciences and Disorders (CSD), under the leadership of Dr. Brittany Perrine, engages undergraduate students in research exploring the voice's impact on professional sales. This collaboration between CSD and marketing faculty aims to understand how sales students' voices affect their success. Students like Karina Howard and Katelyn Hasse assist in analyzing data, hoping to improve coaching strategies and support future clients. Dr. Perrine's research offers insights into effective communication and vocal health, enriching students' academic experiences.